Skift Take
Vermont isn't the first destination to copy Sweden -- that honor goes to New Zealand -- and as long as there are tourism marketing managers short on ideas, it certainly won't be the last.
Vermont's tourism department is giving state residents reins to a Twitter account, to get the word out about their state.
Each week, a different Vermonter will take over the Twitter handle THISISVT, posting glimpses of life in Vermont for seven days.
The thinking is that as more people become dependent on consumer-generated content such as product reviews or trip advice, the Twitter postings will work to draw people to Vermont.
[caption id="" align="alignright" width="343"] The Twitter page for Vermont Tou
