SkiftStats: Smartphone men love Delta and Hilton apps, women prefer Disney and Travelocity
Skift Take
Brands should be aware of their apps' relative testosterone and estrogen and adjust accordingly. Meanwhile, apps and browsers are battling to a draw in "travel," if you leave Google Maps out of the equation.
Men love their Delta Air Lines apps, while women prefer Southwest's, and apparently the Roaming Gnome has sex appeal because nearly two-thirds of Travelocity mobile users are female.
Or at least these are some of the findings in a comScore Mobile Metrix 2.0 study of U.S. smartphone usage by travelers in July.
When comScore broke down by gender iOS, Android and RIM users, including those wielding mobile browsers and apps, from 15 travel companies, the study found that:
73.6% of Delta Air Lines mobile users were men;
60.8% of Southwest Ai
