Skift Take
Vacation rental owners will get added muscle with the new ability to subscribe to one plan and list consistently across 15 of HomeAway's international sites. The normalizing of rate plans, though, will mean a financial hit for some VRBO advertisers.
HomeAway is putting the finishing touches on integrating its VRBO site into its global platform, and rolling out new pricing plans for vacation rental owners in the U.S. that mean rate hikes for some and savings for others.
As part of a new U.S. Bundle, which enables owners to list consistently across HomeAway.com and VRBO.com and to manage the listings from one dashboard, VRBO's customers will see their 12 possible subscription levels morph into five, consistent with the Classic through Platinum levels on HomeAway.com.
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