Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

A woman making a bed in an Airbnb in Amman, Jordan.

Online Travel

Short-Term Rental Cleaning Fees — the Global Numbers

With cleaning fees now included in Airbnb’s upfront price globally, transparency is increasing in the short-term rental space, but so is the debate over whether these fees and their persistent hikes are justifiable.

Clara Awuse | 3 weeks ago

A smartphone with a screen full of social media app icons.

Experiences

Social Commerce Is Transforming Travel – Brands Need to Move Fast

The future of travel is social, visual, and creator-led.

Robin Gilbert-Jones | 3 weeks ago

Someone holding a phone that shows the Trivago app in Japanese.

Online Travel

Trivago's Turnaround Is Kicking In as Growth Accelerates

Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend.

Dennis Schaal | 4 weeks ago

Tripadvisor's Matt Goldberg sitting in a chair on a stage being interviewed by Skift's Seth Borko.

Online Travel

Tripadvisor Gains New Freedom in $430 Million Merger With Liberty Tripadvisor

Let freedom ring. Tripadvisor can call its own shots now without running major decisions through a parent company that at times had different interests and priorities.

Dennis Schaal | 4 weeks ago

Online Travel

Booking Exec Says We're 'Agnostic' on Canadians Picking Mexico Over the U.S.

The advantage of Booking Holdings' size and wide geographic footprint is that a problem in one region might be balanced by gains in another. That means being agnostic can be part of the strategy.

Dennis Schaal | 4 weeks ago

A woman seated on stage in front of a red background.

Online Travel

Expedia Restructures Product and Tech Teams, Will Lay Off 3% of Workforce

Expedia is trying to get the right blend of layoffs and hirings to get its operations moving — fast.

Dennis Schaal | 1 month ago

glenn fogel, ceo of booking holdings, talking onstage at skift global forum event

Online Travel

Online Travel Pay Roundup: Booking CEO Leads With $126 Million

It pays to be the CEO of Booking Holdings or Expedia Group. The vast majority of the top paid hotel bosses have some catching up to do.

Dennis Schaal | 1 month ago

Crowded train station with large video advertisement boards in the background

Online Travel

Expedia Makes It Harder for One Key Members to Earn Vrbo Rewards

Expedia Group's initial goal of democratizing loyalty programs through One Key apparently ran into financial realities.

Dennis Schaal | 1 month ago

Exterior of a office building with a Booking.com sign

Hotels

Green Label Target Scrapped, Extreme Weather Risks – Takeaways from Booking Holdings’ Climate Report

Booking's latest report shows progress on cutting its own emissions, but issues around green sustainability labels on accommodation listings show how complicated things can get.

Darin Graham | 1 month ago

Online Travel

Skift Webinar: Decoding Traveler Intent to Drive Bookings

Join Skift and industry leaders for a webinar about how identity resolution is unlocking new ways to turn anonymous travel browsers into loyal bookers. Learn how brands are using data, personalization, and AI to re-engage travelers across devices — and finally close the gap between intent and conversion.

Wunderkind + Skift | 1 month ago