iOS 6 Passbook: American Airlines thinks mobile boarding passes may be just the beginning
Skift Take
American Airlines is taking a very flexible and sensible approach to Apple's Passbook feature in iOS 6. If it takes off, then American may use the feature to push marketing and service messages to passengers.
American Airlines believes that its upcoming delivery of mobile boarding passes in the iOS 6 Passbook feature may be just the beginning, as there may be ways to use it for other-boarding-related services.
Richard Elieson, the airline's managing director of digital marketing, says American's implementation of Passbook may one day evolve into communicating to Executive Platinum members of AAdvantage that a first-class upgrade is available, or providing standby and gate-change information to passengers.
"This is new," Elieson says, referring to Passbook, a day after Apple's iPhone 5 and iOS 6 announcement. "Our thinking about it is prett
