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Online Travel

Most popular travel app download? A map of your destination

Samantha Shankman

Skift Take

Functional apps that serve a real purpose – getting around a city, weather reports – are the most popular among travelers, another bad sign for a growing number of pretty inspirational apps.

Over 50 percent of travelers download a travel app before setting out on a trip. And there’s no lack of options with a constantly growing app market of travel guides, language translators, and reser

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