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Media and PR

City tourism boards expand their online influence with new social integration

Samantha Shankman
discoverLosAngeles.com

Photo Credit: discoverLosAngeles.com introduces each neighborhood with a map and activity suggestions.  discoverLosAngeles.com / discoverLosAngeles.com

Skift Take

There are multiple travel apps that attempt to integrate social media and destination content, but tourism boards are in a better position to leverage the tools given their established authority and influence -- and relatively deep pockets.

Online travel agencies, booking sites, airlines, and hotels have begun to realize that social and sharing features are key to spreading the word about their services and building a brand identity. Only a select few U.S. city and state tourism boards have embraced the opportunities to engage with travelers, while others who have been slow on the uptake are attempting to catch up. Early adopters The Greater Philadelphia Tourism Marketing Corporation (GPTMC) launched their blog, Uwishunu, in 2007 as one of the first tourism boards to adopt social media.The blog continues to innovate and participate on social media platforms, most recently joining In

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