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Google Plus tries another angle to attract reviews: free goodies

Dennis Schaal

Photo Caption: Prudential Center shoppers get cups and Zagat city guides in exchange for writing some reviews for Google+.  Skift

Skift Take

Google's at the mall now, but perhaps it will try direct-mail and billboards next to prod people to write restaurant and hotel reviews for Google+.

» Get your daily dose of Skift: subscribe to our newsletter, RSS, Twitter or Facebook. It isn't easy catching up to Yelp's and TripAdvisor's huge leads in user reviews so Google was handing out cups and Zagat city guides yesterday to people at the Prudential Center mall in Boston if they would write restaurant and shopping reviews for Google+. Passersby would sit down, grab a laptop, and write reviews, with Google enticing them to "Live La Vida Local on Google+." Dispatchi

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