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Media and PR

As Travora shuts down, USA Today acquires some content pieces

Dennis Schaal

Skift Take

The story of Travora is the story of what happens to mismanaged overfunded startups in a complex space as the market turns on them.

Travora Media, the online travel content and ad network, is in the process of shutting down, and is selling off pieces of its brand to whoever will pay anything. Almost. Our sources indicate it is in the final stages of selling off its ads network -- formerly called Travel Ad Network -- though we don't yet know to whom. On its media/content side, the ambitious-but-ill-fated Travora.com launched, then almost immediately did some layoffs and ceased posting new content to its site in early December, and the company has been trying to sell the content assets in a fire sale ever since. Today, USA Today's Travel Media Group announced that it has acquired 10Best.com, the travel list site that was part of Travora and plans to retain it as a

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