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Media and PR

SkiftSocial: Top 10 U.S. cities that we're talking to on Twitter

Samantha Shankman

Photo Credit: A Roman couples sits together looking at cell phone at the castle grounds of the Castel Sant'Angelo.  Flickr / Ed Yourdon

Skift Take

Travel brands focused on customer service, like airlines and airports, tend to have greater engagement with their Twitter followers than tourism boards, but there’s still a ton of space for innovation for cities looking to personally connect with visitors.

The tourism boards of cities, states, and countries are now living online and leveraging every platform at their disposal to share pictures, upcoming events, and restaurant recommendations. While each has its purpose, Twitter is the only platform that gives tourism boards the opportunity to seek out potential visitors and answer questions in real time while the whole world listens. Best place to get a taco? Any concerts coming up in two weeks? Some are leveraging the new media to clean the cobwebs off paper pamphlets and actually engage with visitors and locals. Using statistics collected from SkiftSocial, we looked at how and how often ten U.S. cities tweet and talk to visitors.

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