American Airlines website and app redesign: Booking gives way to travel planning
Photo Caption: The redesigned American Airlines homepage does more than introduce a new logo with pretty colors.
Skift Take
The redesigned American Airlines website is trying to be more inspirational and less about driving transactions in overdrive. Time will tell whether this gamble hurts the bottom line.
Along with redesigning its logo and livery, American Airlines has revamped AA.com, and the airline did a lot more than tweak the logo and color scheme.
The "new American" unleashed a redesigned AA.com with a simplified and more graceful look that doesn't hit you over the head at first glance with a plea to book an airline ticket, but emphasizes travel planning and the travel experience.
The airlines' iOS and Android apps were also injected with the new look and feel.
Here's a look at "before" (AA.com on December 1, 2012, w
