The inexorable decline of loyalty in travel

This post was originally posted on LinkedIn Today, where I am writing now as a travel "influencer. Among the big macro trends we've been following on Skift -- and indeed among the underlying premises on which we've built Skift -- have been the blurring of boundaries between business travel and leisure travel, between managed and unmanaged travel, and the rise of "rogue" travelers that find their way outside the corporate travel booking walls. All of these are travel industry defined terms, traditionally the silos that kept various subsectors of the giant travel industry separate, from the operational as well as from a use case perspective. The rise of digital, and its cousin globalization, has smashed the traditional boundaries of these silos together, as consumers using online and mobile tools jump across all kind of industry-defined value chains. Among the first things to go out of the w