Michelin Guides forgets to renew domain name; learns important lesson


Skift Take

Oh, you say you understand the digital world Mr. Traditional Guidebook Publisher? How about not leaving the task of renewing your domain name registration to the summer intern.

Oops: the good people over at the Michelin Guides did not register the domain name michelinguides.com, or let it lapse, or something, and now it's part of a soccer joke. A British prankster named Adam