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Media and PR

Maine flaunts its quirky, passionate residents in 2013 tourism ad campaign

Samantha Shankman

Photo Credit: This "Maine Thing" ad focuses on a chef Kathy and her love of Maine's culinary environment.  Maine Office of Tourism

Skift Take

The 2013 ad campaign builds on the state’s branding overhaul that took place in 2012, which for the first time defined a very specific voice for the state that comes through both on social media and traditional platforms.

Maine is ready to tell you just how quirky, offbeat, and down-to-earth it is. In a new marketing campaign, created to attract first-time visitors to the state, Maine is focusing on the passions of its real-life residents and hoping to inspire travelers to discover their own interests. The Maine Office of Tourism created the 2013 tourism marketing campaign around the idea of originality in an effort to brand itself as a dest

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