Video postcards, the under-appreciated art form in travel inspiration
Photo Credit: Flickr.com / Gamin Montaz
Skift Take
The best ones have the ability to inspire us to travel, even if the videos themselves aren't slotted as such. That also explains the paradox of building any organized effort around travel inspiration, such as startups in the space.
Travel inspiration is a complex and strange beast: it rears its hydra-head anywhere and everywhere, and that's the best and worst thing about it, depending on which part of travel spectrum you fall in. Usually organized efforts around it tend to fail, and the litany of failed travel inspiration startups are proof enough.
A somewhat under-appreciated and inadvertent form of travel inspiration that has emerged over the last few years is the travel video postcard: the 2-5 minute likely over-exposed and cross-processed video montage of a trip, laid over a sometimes minimalist, sometimes lush musical track that serves to set the perfec
