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Media and PR

Travel ads of the week: Boating, biking and business meetings around the world

Samantha Shankman

Photo Credit: The signature flash of Los Angeles' tourism board runs across this ad featuring Santa Monica Pier.  YouTube / discoverLosAngeles

Skift Take

Aerial destination shots are the meat and potatoes of travel video ads and as we’ve seen over the past couple of weeks are used in mash-ups for everything from airlines to booking websites to actual DMOs.

This week's roundup of travel ads is a stream of destination imagery. A montage of aerial city views and laughing visitors makes it way into most of the ads,  suggesting that viewers would want to be drawn into an experience regardless of what the ad is actually selling. Only one hotel breaks the trend by forcing viewers to pay attention to the wording of its message by laying text on top of a plain background. It's effect is even more impactful when compared to the picture-heavy ads that surr

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