JetBlue to charge for premium Wi-Fi but hopes to keep basic service free
Photo Credit: JetBlue believes its new Wi-Fi will "exede" passengers expectations on performance. JetBlue
Skift Take
With free Wi-Fi, JetBlue has done an analysis showing that keeping passengers happy provides more revenue in the long-run than creating resentment by charging them for certain services that they consider "takeaways."
JetBlue, which will offer satellite-based Wi-Fi from ViaSat's exede internet offering, will charge passengers when they download lots of data, but the airline hopes to keep basic service free.
New details emerged today about JetBlue's Wi-Fi plans during an analyst day at Nasdaq as an official said the airline is getting close to having its
