Visit California launches celebrity China social media campaign
Photo Credit: Visit California's social media homepage in China entices visits with promises of open-minded, relaxing fun. Visit California
Skift Take
Tourism boards throughout the U.S. will be monitoring Visit California's social media campaign in China to see how it fares. It should be noted, too, that Visit California isn't relying on Brand USA to do its marketing, but is going into China on its own to grab as many visitors as it can.
