Hilton prioritizes engagement over bookings to reach 1 million Facebook ‘Likes’
Photo Caption: Hilton Hotel and Resorts' Facebook cover photo thanks its one million fans for helping it cross the milestone.
Skift Take
Hilton’s sponsorship of high-profile events helped catapult the visibility of its social profile, but country-specific pages were the key to reaching the hotel’s target demographics.
...it’s better to wade in strategically than jump in headfirst. Hilton Hotels & Resorts has found success adopting the former approach. The hotel chain was the first in the industry to hit the 1
