Eight ways airlines are using social media to humanize marketing
Photo Credit: Lufthansa exercised great timing when it released a video promoting its lie-flat seats at the same time planking became an Internet meme. YouTube
Skift Take
Tweets at passengers and sponsoring food trucks helps airlines soothe flyers bothered by crowded flights and hefty fees.
Frequent flyers and travel humbugs say air travel has never been more inhumane. Cramped seats, sky-high fees, and brisk staff make some travelers feel more like cattle than a valued customer.
Airlines, however, are working hard to leverage social media in an effort to humanize their marketing efforts and connect with the everyday customers.
