New Virgin Atlantic uniforms to be designed by punk pioneer Vivienne Westwood
Photo Credit: Designer Vivienne Westwood and Virgin founder Richard Branson. Virgin Atlantic
Skift Take
You know that optimism about airlines is higher when they start splashing out on new uniforms and high-quality talent to design them.
Virgin Atlantic Airways Ltd. has hired U.K. designer Vivienne Westwood for the first makeover of its scarlet uniforms in a decade, turning to the pioneering figure of punk fashion to spearhead a renewal of the brand.
The revamp of more than 7,500 outfits for cabin crew, pilots, lounge staff and Virgin Holidays employees will seek to combine a futuristic look with elements of 1940s French fashion and tailoring drawn from London’s Savile Row, the company said.
Virgin Atlantic has seen it
