Delta brings its new JFK terminal to a sidewalk in NYC's SoHo neighborhood


Skift Take

Delta’s pop-up shop might not change anybody's travel plans but it does boost Delta’s brand awareness, especially among the tourists and local New Yorkers who happen upon the space by accident.

Delta will unveil extensive renovations to Terminal 4 at New York-JFK on May 24, and it's opened a pop-up space in SoHo to show off design elements and tech features. Visitors, whether there on purpos