Skift Take
Klout hasn't broken through as a promotional tool for travel brands, even though experiments with hotels and airline lounges have been done before. This is among the highest profile such deal, and will likely bring more social media love for American.
Have a lot of Twitter followers? American Airlines thinks you're worthy of its posh 'Admirals Club' -- free of charge.
Klout, a social-influence measurement tool, introduced a "perk" today that's bound to intrigue frequent flyers, or else make them squeamish. The company, which offers deals to those with high "Klout scores," is offering those with a 55 or above to qualify for a one-day pass to American Airlines' Admirals Club in 40 different airports -- regardless of whether they're booked on one of the carrier's flights.
Admission includes first-class benef