Disney’s $1 billion gamble on its MyMagic payment bracelet
Photo Credit: Double the technology at Walt Disney World: Disney's iOS-driven smartphone application for employees and the MyMagic+ wrist bands. Walt Disney World Resorts
Skift Take
Cruise lines and Disney know that a card linked to your credit card makes spending easier. But a bracelet you don't even have to whip out? Even easier than that.
Earnings calls are usually heavily scripted, dry and formulaic. That’s why we perked up when we read the Walt Disney Co. conference call transcript last night. In it,Chief Financial Officer Jay Rasulo laid out in plain terms the thinking behind an interesting new technology push at the entertainment giant known as MyMagic+.
In the industry, it’s known as a “vacation management system.” But most humans would call it a RFID bracelet with an embedded credit card. The bracelet also acts as a room key for the company’s hotels and as a theme park
