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Media and PR

Facebook may buy mapping site Waze as it seeks to know more about users

Ari Levy and Brian Womack

Skift Take

Facebook's interest in Waze is enough to signal to the outside that interest in tech services, such as Waze's mapping, is more than just a passing fancy.

Facebook Inc., owner of the world’s most popular social-networking service, is in talks to acquire mobile-mapping application provider Waze Inc. for as much as $1 billion, two people familiar with the matter said. The talks to acquire Palo Alto, California-based Waze are not final and a deal may not happen, said the people, who asked not be identified because the talks are not completed.

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