Ecuador pins tourism hope on its banana QR code stickers
Skift Take
Cute, and takes little additional effort, so at least marks for trying it, but unlikely to have any discernible effect in intent to travel. The stickers are too easy to ignore, and QR usage among general audience is so low.
Ecuador's tiny enough, but carries big weight as the largest producer of bananas in the world: 24 million tonnes of them are exported every year. It is now turning to the lowly global staple fruit to
