How United’s social media engagement improved in just four months
Skift Take
Airlines’ social media accounts will become more sophisticated as their confidence and experience grows. United’s journey thus far is a glimpse at how social media has progressed from static status updates into an integrated service provider in a relatively short time.
United Airlines' social media team received an encouraging profile this weekend that outlined the airline's social media strategies and its ambitious goals for catching up with peers American and Delta.
United ranked 7th in terms of Twitter followers when we first ranked U.S. airlines' social presence earlier this year.
In the past four months, the airline has increased its Twitter following by over 45,000 and more than doubled its average daily tweet rate from 136 to 357.5 daily
