Hyatt offers free Wi-Fi to track guests' spending and searching habits


Skift Take

Hotels are finding smarter ways to make universal Wi-Fi work for both their guests and their business. Hyatt’s detailed look at customers’ spending habits and social media activity will soon be commonplace at all major chains.

Installing and offering premium wireless Internet access keeps guests happy, but it also benefits the hotel’s operations, experts said during a panel discussion at the Hospitality Industry Technolog