Mapping gimmick uses three-word addresses instead of streets and numbers
Skift Take
Replacing geocodes with words is helpful to some extent, but nobody wants a proprietary mapping system, no matter how clever it may be.
A new app has divided the globe into 57 trillion 3m by 3m squares and labelled each area with just three words.
The what3words app has assigned each square a simple three word address to help make finding locations more accurate and memorable.
For example, the address for the Peter Pan statue in Hyde Park, London is "union.prop.enjoy" and entering
