The Rather Half-Baked Idea to Sell Half an Airline Seat


Skift Take

We're not betting that selling half-seats will happen any time soon, but the idea is something worth sitting back and wishing for the next time you can smell what your seatmate had for dinner.

Lie-flat seats, exit row seats, seats with extra legroom: Airlines are doing all kinds of things to wrangle extra revenue out of an airline seat. But, what about selling half-seats to people who already bought a full seat and don't want to rub elbows with the stranger occupying the seat next to them? It's one of those ideas that makes you, well, sit back and contemplate why hasn't this already been happening? Sure, airlines sometimes sell an extra seat for passengers who want or need to occupy t