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Media and PR

National Geographic Forms Travel Group and Keeps Print Central to Strategy

Dennis Schaal photo
Dennis Schaal

Photo Credit: National Geographic Traveler redesigned its print and tablet editions, and is investing in print when others are running away.  National Geographic

Skift Take

As far as its print strategy, National Geographic is such an iconic brand that it may be a special case. Yes, print definitely has a role, especially for guidebooks when roaming charges would otherwise come into play, but experiential writing, if not photography, can be savored just as nicely on tablets.

This is a time to celebrate print, and not merely digitize it. That's the view of Keith Bellows, editor-in-chief of National Geographic Traveler and senior vice president of the newly formed National Geographic Travel group. At a time when print guidebook publishers from Zagat and Frommer's to Thomas Cook have severely scaled back or eliminated print products, and magazines in general have seen their pages facing pressure from diminished advertising, National Geographic says it is

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