JetBlue Launches Multimedia Marketing Campaign in New York and Boston
Photo Credit: A screen grab of JetBlue's new ad. YouTube / JetBlue
Skift Take
JetBlue is the middle of a brand upgrade with new uniforms and its first business class preparing to debut next year. With no plans of pursuing a merger, the carrier is free to create coy comparison that differentiate the brand from its complained-about peers.
JetBlue is launching a large multimedia ad campaign that artfully digs at competitors while highlighting its own free unlimited snacks, free in-flight entertainment, and more legroom.
The campaign s
