Skift Take
Expedia Inc. chairman Barry Diller specializes in acquiring companies, spinning them off to make a killing, and sometimes taking them back in. Is there a closer relationship in Expedia's and TripAdvisor's future? You never know.
There's no doubt that Expedia Inc. and TripAdvisor shareholders are laughing all the way to the bank regarding Expedia's late-2011 spinoff of TripAdvisor.
Both companies' share prices have increased since the one-for-two reverse stock split on December 20, 2011, although TripAdvisor's has jumped at a much faster clip.
Expedia shareholders unlocked the pent-up value in TripAdvisor that they likely envisioned. Before the spinoff, on December 1, 2011, for example, Expedia's market cap stood at $3.81 billion and yesterday the combined market cap of the two companies was a whopping $18.57 billion, with TripAdvisor sporting a considerably larger market cap than its amicably divorced parent.
But, looking at it from the perspective of Expedia as a business opera
