Skift Take
What's in a name? When it comes to Fly.com, there's plenty, but parent company Travelzoo has been asleep at the wheel, and could have been doing a lot more with its Fly.com assets.
Can you think of a better domain for flights than Fly.com, which Travelzoo purchased for $1.8 million in 2009?
Cheapflights, CheapTickets, and CheapOair might be contenders as nicely positioned domain names, but Fly.com has to be right up there.
However, Travelzoo basically admitted yesterday that it has bungled the strategy guiding its Fly.com metasearch product, which saw its global revenue decline 10.4% in the third quarter year-over year to $6 million.
Travelzoo attributed the Fly.com revenue drop, which actually
