Qatar Drops $800 Million On Paris Football Team To Promote Tourism
Skift Take
This might be one the first times ever that a country DMO (destination marketing organization) is spending so much money to sponsor a sports team, all in the name of promoting tourism.
By the dint of its money, Qatar will be a tourism destination, even if there isn't tons of natural things to see in the tiny desert emirate. It has built up the country at a ferocious pace over the last decade, with buildings, museums, art collections, cultural centers, resorts, stadiums and other things natural-gas money can buy, and is now going to spend millions to promote them.
As part of that quest, Qatar Tourism Authority (QTA), the main tourism marketing organization in the country, has now tied up with o
