Theme Park Visitors Want a Lot More Mobile Integration


Skift Take

Theme parks, with gargantuan layout and wait times as their key "feature," could benefit a lot from mobile integration. It doesn't have to be more complicated than a well-functioning mobile app, at least as a start.

Theme parks and mobile devices seem to be a perfect match, in theory. And now a survey by a leading entertainment design and production firm Thinkwell Group has some numbers behind consumer behavior and implications for existing and potential mobile integration into the park experien