Lufthansa Uses Social Media to Share On-the-Ground Campaign Online
Photo Credit: A Lufthansa flight attendant is handing out upgrades, from free coffees to limo rides, throughout Chicago to promote the introduce of new Business Class seats on the Chicago - Frankfurt route. Lufthansa Airlines
Skift Take
Lufthansa's new campaign stirs up interest in its target city, reaches Chicagoans who it doesn't interact with directly, and makes business travelers in other cities envious enough to hope the new service is headed their way. Success, indeed.
