Articles tagged “instagram”

Brands spent years building creator partnerships around follower counts. Now, they're increasingly after deals they know drive real sales.

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor.

Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Ads. Your hotel room TV? Ads. The Wi-Fi login page? More ads.

With this campaign Malaysia is diving into a competitive Southeast Asian market dominated by hits like Thailand and Vietnam. The challenge? Standing out in a crowd of fan favorites.

Thailand's move to blend AI with spiritual tourism isn’t just a clever marketing tactic, it’s about reshaping what travel means in a digital world. The real question is, will other destinations jump on this trend, or will Thailand’s unique mix of ancient beliefs and modern tech stay one-of-a-kind?

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.

TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable.

In the age of social media shaping travel trends, the decision to include globetrotters and content creators to address travel challenges could resonate with a significant audience.

Paris Hilton is backing a new trip planner that combines AI and social media, shortly after another social media-based travel app announced backing by John Legend.