Skift Take
While airlines are focusing on getting more revenue out of passengers, many airports are pushing to get more revenue from non-passengers, and placing a retail kiosk in a cramped space that might otherwise go unused is one way to do it.
Airports in North America see an opportunity to make money not just on aviation, but they are increasingly focusing on non-aeronautical revenue, including from people who aren't flying that day, as a way to cope with the volatility of the airline business cycle.
That was one of the conclusions in the 2013 Airports Council International-North America Concessions Benchmarking Survey, which found that more than 70% of airports in North America in 2013 were focusing on increasing non-aviation revenue.