The Top Emerging Global Destinations Travelers Are Actually Going To
Photo Credit: Havana, Cuba, the top destination on the rise. Flickr / Franck Vervial
Skift Take
We love these because it is based on actual traveler behavior, not just dreaming and intent, but these listings would be greatly enhanced with more real-time data on trends, rather than a static once-a-year list.
Outside of Google, TripAdvisor is the global travel search engine, with a direct line into user behavior on where travelers are actually planning and going, instead of just intent. The primary use case of TripAdvisor is built around it: its millions of users, mostly landing from Google and elsewhere, search for accommodations in the places they're going to.
That is why when it comes out with a list of its destinations on the rise, you take it a lot more seriously than say the editorially-opaque dest
