UK To Spend Nearly $150 Million To Promote Itself Over Next Two Years
Skift Take
UK has been aggressive in promoting the country internationally, and spending enough to make sure the visitor numbers rise. But it has lots of macro challenges, including promoting rest of the country outside of London, fixing the country's inbound airport hubs, loosening the visa regime, and more.
The UK government will increase the marketing spend to promote Great Britain over the next two years, with a major jump in funding planned for its ongoing "GREAT" campaign, three years into it.
It will spend a further £90 million ($148 million) to the overall campaign over the next two years, £45 million will be allo
