Princess Cruises Launches $20 Million Ad Campaign During Peak Booking Season
Photo Credit: YouTube / Princess Cruises
Skift Take
This is part of Carnival Corp.'s efforts to redeem itself after a series of incidents battered its brands' businesses last year. But the cruising giant now has to deliver an experience that rejuvenates customers and its forward-looking business.
[gallery ids="119606,119605"] Princess Cruises is kickstarting the cruise industry's peak booking season with a $20 million ad campaign that targets travelers looking for life-changing experiences.
The ad campaign is the brand's most extensive ever and marks the launch of its first TV and radio ads in more than a decade. The
