Fort Lauderdale Tourism Brings the Beach to NYC Bus Stops
Photo Credit: A heated bus stop is part of Greater Fort Lauderdale's ad campaign planned to coincide with the Super Bowl in New York City. Greater Fort Lauderdale CVB
Skift Take
Destinations maximize the reach of their campaigns by targeting New York City during the Super Bowl when visitors from around the country also see the ads.
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Greater Fort Lauderdale Convention & Visitors Bureau is teasing New Yorkers and Super Bowl attendees into visiting Florida this winter. The tourism board opened the city's first heated bus shelter this week in a high-traffic l
