Colbert Suggests New Brand USA Slogan: 'Come or Don't, We Don't Give a Shit'


Skift Take

Colbert is saying it in his own way, but his criticisms contain valid points about the cheese-fest that is Brand USA's first series of broadcast advertisements.

Stephen Colbert just discovered Brand USA's year-old tourism ad, and he's not impressed. He used part of Wednesday night's "Colbert Report" to tear it apart, clip by clip. Rather than congratulate the U.S. on recognizing the value of a coordinated international branding campaign decades after its international peers figured it out, Stephen Colbert used his typical patriotic bluster to exp