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Expedia Is in No Hurry to Start Selling Vacation Rentals From HomeAway

Dennis Schaal photo
Dennis Schaal

Photo Credit: Expedia began testing offering HomeAway's vacation rentals on Expedia.com, but is in no hurry to get the partnership going in a big way. Pictured, a HomeAway rental in Austin, Texas.  Flickr.com / Heather Cowper

Skift Take

Want to gauge Expedia's priorities? It implemented its hotel partnership with Travelocity in a hurry in December. But when it comes to rolling out HomeAway's vacation rentals, Expedia says it will get around to deciding how to proceed in the second half of 2014.

Speed and innovation usually characterize successful and growing companies, but when it comes to the prospect of starting to offer HomeAway's vacation rentals on Expedia.com,  Expedia Inc. is noncommittal and taking it all extremely slow and easy. The two parties announced a partnership last October, and today, during Expedia Inc.'s fourth quarter earnings call, CEO Dara Khosrowshahi said the company has just started to experiment with HomeAway's vacation rentals, but won't gather enough data about it until the second half of 2014. Expedia will study how adding vacation rentals to its accommodation mix impacts conversions, and will expand the offering to the extent that consumers show they are interested, Khosrowshahi said. Khosrowshahi said the company's emphasis will continue to be in growing its hotel business, although it is optimi

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