Subscribe
Login
Tourism

Indiana Restarts Its Tourism Branding With New Logo and Campaign

Dennis Schaal photo
Dennis Schaal

Photo Credit: Billboards are going up in St. Louis and Indianapolis with Indiana's new consumer branding, "Honest to Goodness Indiana." Visit Indiana

Skift Take

"Honest to Goodness Indiana" speaks authenticity, and more of a statewide focus than "Restart Your Engines," but forward thinking? We see nothing forward-thinking about the branding or the campaign. Sorry.

Visit Indiana discarded its tourism brand, "Restart Your Engines," which it has used since 2006, in favor of the slogan "Honest to Goodness Indiana,” which it considers to be more authentic, statewide in focus, and forward-thinking. Mark Newman, executive director of the Indiana Office of Tourism Development, and Lieutenant Governor Sue Ellspermann, unveiled the new credo and branding at the Indiana Historical Society in Indianapolis February 12

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login