Articles tagged “advertising”

Expedia's advertising program has one thing that Google and Meta can't offer — confirmed bookers. As such, advertisers can target travelers with set plans and try to entice them to book additional products.

Booking Holdings' brands are giving up a little of their independence when a single team handles ads across all three OTAs.

Can a 29-year-old brand with limited resources remake its advertising and products to effectively reach younger generations? Priceline's new CEO is making bets that it can.

Weather.com as a first, not last stop in trip planning? Travel content platform Steller and The Weather Company aim to prove that social videos and weather forecasts can reshape the way people find and book itineraries.

Priceline has been a savvy marketer over the years, and this ad campaign tease hits the right notes at a time when affordability concerns are a major trend.

The bans may not ground a single flight, but they are opening the door to harder policy conversations.

Marriott and United are pitching companies to place ads on their hotel and airline ad networks, citing BCG research that travelers spend impulsively while traveling.

Booking Holdings sees AI as the future of travel. Its Kayak brand's marketing doesn't touch on AI, but is trying to convince Millennials it's OK to book on smartphones and to use Kayak to navigate social media distractions.

How do you measure the value of an organic cultural moment you can’t buy? Puerto Rico’s DMO just ran the experiment.

It's been a slog for Trivago executives to turn around the company. In 2026, they argue they have the advertising scale to get more profitable.