The Addictive Bollywood Ad Campaign From Sydney Tourism

Samantha Shankman

February 13th, 2014 at 4:15 PM EST

Photo Credit: A husband surprises his wife with tickets to Sydney for their daughter's baby shower. YouTube / New South Wales

Skift Take

The ads may have been created with the Indian traveler in mind, but they're useful in portraying Sydney in a bright and upbeat light that will attract visitors from multiple nationalities.

Australian state New South Wales wants its share of Indian travelers headed down under. The state released a creative new marketing campaign this week targeting young Indian travelers and families. The Bollywood-themed campaign includes three similar videos that show Indians surprising

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