What Do Female Business Travelers Want Out of Airport Lounges
Photo Credit: The Noodle Bar at Cathay Pacific lounge at Hong Kong Airport. Flickr / Slices of Light
Skift Take
Accommodating the needs of the fastest growing business traveler segment makes complete economic sense for the companies operating the lounges, and for airlines it means building long-term loyalty relationships with a big spending group.
What are the needs of female business travelers and how are airport business lounges addressing them? This is a question which lounge operators can only ignore at their own peril.
As the ranks of women business travelers is rising across the planet, especially as women in emerging countries in Asia and South America are traveling for business in increasing numbers -- one report predicts that there is going to be a 400 percent increase in international business trips taken by women by 2030 -- what can airl
