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Media and PR

How Michigan Became One of the Most Popular Destinations on Social Media Worldwide

Samantha Shankman

Photo Credit: Pure Michigan sends an average of six tweets every day.  PlaceIt.net

Skift Take

Pure Michigan's combination of prepared content calendars and diligent real-time engagement is the powerful recipe that led it become one of the most talked about destinations on social media today.

When thinking of U.S. destinations that have a handle on innovative social campaigns, states like California, Colorado, or New York might come to mind. But it's unlikely that many would point to Michigan as the social media maven of U.S. marketing agencies. Michigan Economic Development Corporation's 'Pure Michigan' branding campaign first went national in 2009. The majority of marketing dollars was being funneled into traditional media channels and the destination marketing group was just starting to play with its presence on a number of

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